Privacy Policy

Waves & Wags Dog Grooming · Brooklyn, Tregonning Road, Stithians, Cornwall, TR3 7FG · Last updated: October 2026

1. Who we are

Waves & Wags is a dog grooming business based in Stithians, Cornwall. We are responsible for the personal information described in this policy, and we only use it to run your dog’s grooming appointments and keep in touch with you about them. You can contact us about anything in this policy at waves.wags@gmail.com.

2. What we collect

Your details — your name, email address, phone number and postcode.
Your dog’s details — name, breed, size, sex, age, coat type and condition, temperament, how often they’re groomed, and any notes you add (for example about health, allergies or behaviour).
A photo of your dog, if you choose to upload one. This is optional.
Your appointments — dates, services, prices, any regular grooming schedule you set up, and notes Tish makes about your dog’s coat, skin and behaviour so each groom goes smoothly.
Your agreement to our terms — the date and time you accepted our Terms & Conditions.
Matted dog release forms — if your dog’s coat is matted and you sign a release online, we keep the name you type, your signature if you draw one, your phone number, your vet’s name and phone number, Tish’s assessment, the exact wording you agreed to, and the date, time, IP address and browser details of the signing, as a record of the agreement.
Booking forms — what you type into our booking form as you go, with your IP address and browser details, even if you don’t finish. It helps us spot problems and get back to anyone who got stuck.
Messages — anything you send us through the contact form, by email or on WhatsApp.

If you create an account, you sign in with a one-time link sent to your email — we don’t store a password.

3. How we use it, and why

To take and manage your bookings, send confirmations and reminders, and book the appointments in any regular schedule you set up — this is needed to provide the service you ask for.
To groom your dog safely — for example knowing about health conditions or nervousness, and being able to reach you or your vet if your dog needs one during a groom.
To keep accurate records of appointments, prices and signed agreements, which is in our legitimate interests and helps us meet our legal and accounting duties.
To reply to your messages.
To send occasional emails with news about the salon, such as changes to opening hours. Every one of these emails has an unsubscribe link, and you can also ask us to stop at any time.
To see roughly where our customers are based, we look up the approximate location of your postcode (not your exact address).

Where we rely on your consent — for example for an uploaded photo — you can withdraw it at any time by contacting us.

4. WhatsApp and our automated assistant

If you give us your phone number, we may send booking confirmations and reminders by WhatsApp using Meta’s WhatsApp Business service. You can opt out at any time by telling us.

When you message us on WhatsApp, an automated assistant may reply. It uses Claude, an AI service provided by Anthropic, and can answer questions, suggest appointment times, and make or cancel bookings for you. To do this, your messages and the booking details needed to answer them (such as your name, your dog’s details and your upcoming appointments) are sent to Anthropic to produce each reply. We keep a record of these conversations with your booking details. If you’d rather speak to a person, just give us a call. We may also use the same service to help draft replies to emails; a person checks these before they are sent.

5. Who we share it with

We never sell your information or use it for advertising. We only share it with the companies that help us run the business, and only what they need:

34SP.com — hosts our website and booking system in the UK.
Google — Gmail for sending and receiving emails, and Google Calendar for our appointment diary.
Meta — WhatsApp messages.
Anthropic — the AI behind our WhatsApp assistant (see section 4).
postcodes.io — looks up the approximate location of a postcode. Only the postcode is sent.

When you visit our website, your browser also loads fonts from Google Fonts and the map on our Contact page from OpenStreetMap. These services receive your device’s IP address as part of delivering them.

Google, Meta and Anthropic may process information outside the UK, mainly in the United States. We rely on the safeguards these providers offer under UK data protection law, such as approved contract terms.

6. How long we keep it

We keep your booking records, including any signed matted dog release forms and acceptance of our terms, for up to 3 years for business administration. Booking form records are deleted after 12 months. If you unsubscribe from our emails, we keep a note of that so we don’t email you again. You can ask us to delete your information at any time by emailing us; we may need to keep some records where the law requires it.

7. Your rights

Under UK data protection law you have the right to ask for a copy of the personal information we hold about you, and to ask us to correct it, delete it, limit how we use it, or send it to you in a portable format. You can also object to us using it, including for news emails. To use any of these rights, email waves.wags@gmail.com.

8. Cookies

We only use cookies that the website needs to work. If you sign in to your account, a cookie keeps you signed in for up to 30 days; our staff use a similar cookie to sign in to our booking system. We don’t use analytics, tracking or advertising cookies.

9. Keeping your information safe

Our website uses an encrypted (HTTPS) connection, and only Waves & Wags staff can see customer records, using password-protected accounts.

10. Complaints

If you are not happy with how we handle your information, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

Contact

For any privacy questions please email waves.wags@gmail.com.